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Creative Wine Marketing

Kendal and friends
Wine does not have to be boring. It doesn’t have to be so serious all the time. And it should never be pretentious. 

In order to prove my point, I filmed a quick something or other to talk about Roberto Henriquez’s Molino del Ciego Sémillon. Of course, if I were doing this for a client or not concerned about my ROI, I would have stepped it up with angles, voice-overs and an actual script, but you can see where I’m going with it. We can get fresh with wine while effectively delivering a message. The two can go hand in hand. 

And if you’re a producer ready to try something different, we should talk.

A special thanks to Jorge, who came home to this and jumped right in to do voices.

Written by

Kendal Montgomery

Journalist & Creative Strategist · WSET Diploma · Champagne Master

Table Talk

  1. […] first bonded with Marco, owner of Enoteca Tabarro, over our boy Roberto Henriquez. We gushed over Chilean wines, and then he gave me a taste of a local winemaker’s juice that […]

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