Travesti: Great Story, Not-So-Great Execution
A wine's name and label need to tell its story and pique interest. The back label needs to expand and seal the deal. And the juice needs to keep me coming back.
continue reading
The New Purplemouthed.com
So what is Purple Mouthed? A provider of creative services for wine people. Wine people: drinkers, producers, distributors, retailers and beyond!
continue reading
Who is your wine? What is its behavior?
When developing your wine brand, it is essential that you answer the following: Who is your wine? What is its behavior? These 12 wine archetypes will help!
continue reading
Let’s Portray País Properly
Chile is producing several País wines that are far from common, undistinguishable table wines. It's time to change the conversation.
continue reading
True to Terroir + Self Over Trends
A friendly reminder to go with what the land gives, blend that with your own style and focus on making great wine. Fresh marketing for wineries.
continue reading
Winecest – The Wine Industry’s Incestuous Tendencies
Winecest runs rampant in the wine industry, insiders lavishing in the good life while consumers are all too often left by the wayside.
continue reading
Buy Wine from Decent Humans
How do you balance the privilege and passion for wine with wanting the world to be a better place? Some ideas for drinking better.
continue reading
Millennials and Wine
Wine marketers need to focus less on the elusive Millennials and more on making a product that resonates with an identity. Here's everything you need to know about Millennials and wine.
continue reading
