Instagram Tips for Wineries
Instagram is all the rage these days. So naturally, the wine world has hopped on board to add this social media platform to their marketing mix. Let me shed some light on how to use it!
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#USEME
Hashtags. Use ‘em. And with that, you could go ahead increase my bounce rate, leave the page, because that’s the meat. I led with the meat. However, hear me out.
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The Beat
I drink to the beat of my own drum. Sometimes I have red when the pairing should be white. I’m not beyond pouring juice into a pretty cup just to switch it up. Maybe it affects the swirl, but I...
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Super Wine Sunday
’twas Super Bowl evening heaps of snow piled on the ground currently in isolation somewhere between wine, watercolor and touchdowns
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The State of Wine: 2021
The time has come, once more, to revive PurpleMouthed.com. Her spirit has been burning bright since long before the start, however, her day-to-day activity is like that of her founder, Kendal Montgomery: random as fuck. I have a tattoo now, so...
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The Power of Smell
Aromas are most fascinating, capable of transporting you to moments…to places, people and things. So breathe deep, baby. Enjoy the ride.
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Creative Wine Marketing
We can get fresh with wine while effectively delivering a message. Get creative with your wine marketing and capture consumers. Wine doesn't have to be boring.
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Travesti: Great Story, Not-So-Great Execution
A wine's name and label need to tell its story and pique interest. The back label needs to expand and seal the deal. And the juice needs to keep me coming back.
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Millennials and Wine
Wine marketers need to focus less on the elusive Millennials and more on making a product that resonates with an identity. Here's everything you need to know about Millennials and wine.
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