The Purple Heart Award

Look, I started the hashtag #jamessuckit. Ratings, points and medals mean nothing to me. What matters are the sips that stir, wines that provoke and poke at emotion. 

So in an effort to create a meaningful meaningless symbol of wine greatness according to my palate, I present to you the Purple Heart Award. 

The Purple Heart is awarded in the name of the CEO of Purple Mouthed to any wine of the world who, while poured under competent (ish) authority in any capacity with Kendal Montgomery, has been LOVED and drank in its entirety, perhaps multiple times. Probably multiple times.

The first recipient is the one who started this whole rigamarole, Azimut Negre. I will not divulge the number of bottles I’ve drunk, but I can assure you, this award is based upon solid exploration. 

azimut negrePerhaps more than mere words, most telling is that I’ve had at least six bottles and not one picture serves as proof. I photograph and write about everything. But this wine gets me every time. 

My first note, taken from the second bottle:

Joder. 

The mouth is a bee in your bonnet. Buzzing with life and sour cherries. The nose is a sour cherry farm surrounded by candied apples and cowboys. The Cranberries are there too. 

Don’t analyse, don’t analyse
Don’t go that way, don’t live that way
That would paralyse your evolution

La ah ah this greatest moment
La ah ah the greatest day
La ah ah the greatest love of them all

Close your eyes, close your eyes
Breathe the air, out there
Fantasise, fantasise we are open

For you opened my eyes, to the beauty I see

Azimut Negre is the epitome of bang for your buck. Less than twenty dolla. Hollaaa! (sorry…not sorry…) When blind, I pegged it for Garnacha. Not completely off, it’s a 30% Ull de Llebre, 35% Garnaxta, 25% Monastrell, and 20% Carinyena 2016 Penedés POW. As in bang, bang, not a prisoner of war. Prisoner of my mouth perhaps. Brought in by @jenny. 

Final note wrote: You’re all of my senses and a mix of emotions.